Executive Dashboard
This is sample data — a demonstration of what you'll see when CJM builds your growth infrastructure.
$284,500
412
32.6%
$1,247
$94.20
6.8%
$14,820
2.1%
Revenue by Channel
Organic Search
34.6% of total
Google Ads
25.0% of total
Referral
18.3% of total
Social (TikTok + IG)
10.0% of total
Direct / Repeat
7.4% of total
Email Campaigns
4.7% of total
Pipeline & Conversion
Open Estimates
$58,200 total
Scheduled Jobs
Next 14 days
Follow-Up Due
Over 48 hours
Lead → Appointment
Booking rate
Appointment → Proposal
Qualified rate
Proposal → Close
Win rate
Avg. Days to Close
From lead to job
Lead Source Mix
Google Search
Google Ads
Referrals
Social Media
Direct / Repeat
Call Performance
Total Calls
Answered
93.2%
Missed
6.8%
Avg. Response Time
After-Hours Captured
AI Receptionist
Customer Health
Active Customers
Avg. Lifetime (years)
Repeat Booking Rate
NPS Score
+5 vs last quarter
Referral Rate
of new customers
Marketing Efficiency
LTV:CAC Ratio
Target: 3:1 or higher
Marketing ROI
Revenue / ad spend
Cost Per Acquisition
All channels blended
Payback Period
Months to recoup CAC
Ad Spend
This quarter
Operations
Jobs Completed
This quarter
No-Show Rate
After automated reminders
Avg. Job Duration
Scheduling Efficiency
Jobs filled / slots open
Dispatch Distance
Per job
Industry Benchmarks
Home Services — Q2 2026. DEMO DATA.
Industry Avg. Close Rate
Your Close Rate
+18pp above industry
Industry Avg. LTV
Your LTV
+80% above industry
Industry Churn
Your Churn
-2.6pp below industry
Content & Tool Engagement
Resource downloads & calculator usage. DEMO DATA.
Resource Downloads
This quarter
Top Resource
Report — 214 downloads
Calculator Sessions
Across 5 tools
Top Calculator
Cost calc — 386 sessions
Assessments Taken
Revenue Leak — 298 leads
Conversion: Tool → Lead
Started calculator → booked
This Is What It Looks Like When You Know Your Numbers
Every metric on this page is pulled from systems CJM builds, connects, and monitors for clients — CRM, call tracking, ad platforms, scheduling, and invoicing. The dashboard is the output. The infrastructure behind it is the real work. The Strategy Session is where we calculate your first real number.
Request My Revenue Opportunity Review™All metrics are sample data for demonstration purposes. Actual dashboard will reflect your business's real-time numbers.