Cecil Jones Is Marketing
Call Preparation

Prepare for Your 15-Minute Strategy Call

A little preparation makes the conversation more productive. Here's what to expect, what to have ready, and the questions Cecil is likely to ask.

What the Call Is

It IS:

  • A direct conversation with Cecil about your business and its growth challenges.
  • A qualification conversation — Cecil will assess whether a paid Strategy Session would create real value for you.
  • An opportunity to ask specific questions about CJM's approach and whether it fits your situation.
  • Free, obligation-free, and direct — no account managers, no sales team.

It IS NOT:

  • A sales pitch — Cecil doesn't sell from a script or push a package.
  • A deep diagnostic — the paid 90-Minute Strategy Session is where the real math happens.
  • A guarantee of engagement — Cecil may determine CJM isn't the right fit and tell you so.
  • A replacement for legal, financial, or tax advice — CJM is a growth advisory, not a professional services firm.

Who Should Attend

  • The business owner or primary decision-maker — the person who can say yes or no to an engagement.
  • If you have a business partner or key stakeholder, bring them — alignment from the start saves time later.
  • No need to bring your entire leadership team — the free call is for qualification and fit, not a presentation.

Questions Cecil Is Likely to Ask

These aren't trick questions. They help Cecil understand whether a deeper diagnostic would be valuable for you.

  1. 1Tell me about your business — what do you do, and who do you serve?
  2. 2How do you currently acquire customers? What's working and what isn't?
  3. 3What's the single biggest growth frustration you're dealing with right now?
  4. 4Do you know roughly what a customer is worth to your business over their lifetime?
  5. 5What happens when a potential customer calls your business? How fast do you respond?
  6. 6What CRM or systems do you use to manage leads and customers?
  7. 7If we fixed the #1 problem you're facing, what would that mean for your business — in specific terms?
  8. 8What's stopped you from fixing this already?

Useful Numbers to Have Ready

You don't need all of these — even rough estimates help. Don't let missing data prevent you from booking the call.

Approximate annual revenue
Number of new leads per month (roughly)
Current close rate (leads to customers)
Average transaction or contract value
How long customers typically stay with you
Monthly marketing spend (all channels)
How many calls your business receives per day
Current CRM platform (if any)
Number of employees or team members
Your biggest competitor or competitive threat

What Happens After the Call

1

If there's a mutual fit:

Cecil will invite you to the paid 90-Minute Strategy Session — a deep diagnostic where you calculate your real Customer Lifetime Value, identify your largest revenue leak, and leave with a written growth prescription.

2

If it's not a fit right now:

Cecil will tell you directly — and may point you toward a resource, a different path, or a recommendation to revisit the conversation when conditions change.

3

Either way:

You'll leave the call with more clarity than you came in with — about your growth constraint, about whether CJM can help, and about what to do next.

Privacy, Rescheduling & Logistics

  • The call is confidential. What you discuss with Cecil stays between you and CJM.
  • If you need to reschedule, please do so at least 2 hours before the call time using the calendar link in your confirmation email.
  • The call is conducted via phone or video — whatever you prefer. Details are in your confirmation.
  • There's no prep document to fill out — just come ready to talk about your business honestly.
Book Your Free 15-Minute Strategy Call

If a paid Strategy Session is appropriate, you'll be invited. If not, Cecil will tell you directly.